Thinking of jumping into the exciting, lucrative industry of window treatments?
Here are a few tips on how to get started.
First: Competitor evaluation
You have to start with evaluating your competitors.
Find out exactly how many blind and shutter shops are in the area you plan on pursuing,
as well as how long they have been in business.
You can do this multiple ways. Some companies have all of their information directly on their website. If not, there are a number of online tools that help you get insights on competing business. Brandwatch and Moz are a few very useful tools to help evaluate your competitors. Calling other competitors in the industry and receiving evaluations on the services they are offering can also provide you with a general idea on the going rate of the current market price from which you can build your foundation upon.
Second: Target Customer base
Now it's time to evaluate your customer base.Whether you are going to be selling Shutters, Blinds or Tinting services, you will need to know what is selling and who is buying it.
This information is not always easily accessible, but with the proper research you will be able to save yourself a lot of time and money by investing in the right products and staying away from the wrong ones. Check out the 2019 U.S. Industry Statistics & Market Research - Window Treatment Stores.
Advertising is the life blood of any new business.
Times are changing, and putting your window covering products in the local Home catalog won't cut it anymore. Although that is a great marketing technique, it is vital to have a well rounded advertising approach. We recommend a combination of SEO, Up-to-date social media accounts and google ads. Ontop of digital advertising, always remember that word of mouth can make or break a business. With google reviews and social media, customer service and support are more important than ever before.
To learn more about how we can help you bring in more leads, click here for a free consultation.