Updated: May 6, 2020
2019 is already half over, but social media dominance is one thing that has not changed.
Our biggest goal when were operating a window covering company was to connect with our customers and create an engaging, loyal community. We discovered that social media is the best and most efficient way to achieve the results we were looking for.
A recent study showed that 54% of customers do research on social media before they buy. Applications such as Facebook, Instagram and YouTube allow customers to truly connect with their favorite brands through online posts and video demonstrations. We think that is even more vital with Window Covering Retailers. We discovered that a mere 22% of competitors were updating their social media regularly. This creates a huge opportunity for every one either just getting into the window treatment industry, or an existing company looking to increase engagement.
By posting weekly blog posts, video demonstrations and before and after photos we immediately saw a drastic increase in online website traffic. Not only does social media create and allow additional consumers to see your product, it creates another link pointing back to your website, which will help with the Google SEO ranking. So if you are not already leveraging Social media for your online Window Covering Business, we would recommend that you get started as soon as possible. If you would like us to create and manage all of your social media accounts, click here to receive a free consultation.